visual
poetry

Welcome to a visual journey that blends product direction and interaction craft. Built to make every project feel authored, memorable, and premium.

Founder-led product systems

Building platforms that blend startup speed with stable, scalable architecture.

Narrative interaction design

Every flow is crafted to feel intentional, clear, and memorable for real users.

Lex MichaelsLex Michaels portrait
VeusjGnarluxReact

about . about . about . about . about . about .

Lex portrait

About

a founder story,
written in interfaces

I build products the way great stories are written: with a compelling opening, a clear structure, and a decisive ending. I combine founder instinct with engineering discipline to turn ambitious ideas into systems people genuinely trust and enjoy using.

My work spans Laravel, Vue.js, React, TypeScript, and AI integrations across Gnarlux, client platforms, and new venture builds. I choose this stack because it balances speed and stability: Laravel gives me a dependable backend core, Vue and React let me craft expressive interfaces, and TypeScript keeps complex systems clear as they scale. I care deeply about architecture, so every product I design is built to evolve, not just launch.

Esports shaped the way I think about products, competition, and momentum. AI fuels my curiosity because it opens entirely new ways to solve real problems and create smarter user journeys. I love building UI and UX that feel unique, intentional, and memorable, where technical decisions directly improve the emotional experience. Engineering is the best role for me because it lets me combine creativity, strategy, and execution in one place. My long-term mission is simple: build work that earns trust, inspires people, and helps bold ideas become real.

Gnarlux product leadershipLaravel + Vue architectureReact + AI product systemsEsports + AI vision

core drives

A clean visual matrix of the technologies driving my product systems.

Ecosystem

Design Signature

Framework

Framework

Apple Dev

AI Model Orchestra

Icons

Protection

HOST

Design Systems

Payment

exhibitions . exhibitions . exhibitions . exhibitions . exhibitions .

exhibitions

Current builds, future bets, and confidential concepts under active direction.

01

Gnarlux Ecosystem

Gaming ecosystem connecting players, creators, teams, and communities in one product.

Live / Product expansion

Open

Core idea

One destination where competition, content, and community are designed as a single loop.

Key features

High-retention product flows tuned for both casual and serious players.

Tournament lanesCreator profilesSocial progression

Selling points

A clear esports-native identity paired with a fast founder-led roadmap.

Distinct positioningScalable product coreGrowth-ready UX

Tech stack

Laravel-first architecture with modern front-end orchestration and live-service readiness.

02

Knights of North

UK-based esports organization focused on inclusive competition, creator growth, and meaningful community pathways.

Esports organization

Track

Core idea

Build an esports brand where performance and inclusion grow together, not separately.

Key features

A clear structure for players, creators, and supporters to participate and progress.

Team identity systemCommunity eventsCreator collaboration

Selling points

Designed to be culturally relevant, sponsor-friendly, and community-first from day one.

Inclusive positioningBrand consistencyPartnership-ready presentation

Tech stack

Lightweight web stack with social integrations, CMS control, and campaign-ready publishing.

03

LUCENT

A focused productivity app that turns scattered notes into clear priorities and practical daily execution.

Mobile app / coming summer 2026

Track

Core idea

Transform messy thoughts into structured plans you can actually follow through on.

Key features

Fast capture, smart planning, and frictionless day-to-day execution.

Smart task shapingPriority lanesOffline-first support

Selling points

Built for makers who want clarity, momentum, and less tool fatigue.

Simple surfaceMobile-first flowHigh-clarity UX

Tech stack

React Native surface, AI orchestration layer, and product analytics feedback loop.

04

ESC Blitz

Eurovision-inspired voting rebuild for fun, speed, and social engagement.

Mobile app / coming April 2026

Preview

Core idea

An event-driven voting experience that feels live, playful, and shareable.

Key features

Real-time scoring and interaction-heavy broadcast style moments.

Live votesDynamic scoreboardsAudience rounds

Selling points

Built for viral participation and repeat event usage.

Fast UISocial hooksScalable session model

Tech stack

Realtime-compatible architecture with strong visual motion layers.

05

GOHARDDD

Personalized home training plans generated from goals, level, and time.

Mobile app / coming summer 2026

Planned

Core idea

Home fitness planning that feels like a tailored coach, not a generic list.

Key features

Adaptive routines based on constraints and progress.

Goal-driven plansInjury-aware routingProgression logic

Selling points

Accessible AI fitness for people who need practical, personalized structure.

No gym dependencyPersonalized daily blocksFuture subscription model

Tech stack

AI planning engine + habit loops + mobile PWA experience.

06

Fresh Fruits Samaras

Commerce-forward digital identity and customer journey experience.

Live / Client work

Open

Core idea

Premium digital positioning that translates trust into customer action.

Key features

Visual hierarchy and inquiry flow tuned for conversion.

Brand narrativeLead pathwaysResponsive detail

Selling points

Client-ready design system with measurable conversion intent.

High-trust toneClear CTAsFast UX

Tech stack

Modern web stack with maintainable and scalable page structure.

07

Secret Mobile Game

Undisclosed gameplay concept currently in private prototyping.

Confidential

Locked

Core idea

A replayable mobile loop built for short-session intensity.

Key features

Systems under exploration for retention and progression.

Core gameplay loopSession pacingLive event hooks

Selling points

Designed with longevity and content cadence in mind.

Prototype velocityExpandable modelConfidential direction

Tech stack

Private stack with product instrumentation from early stage.

08

Secret Card Game

Competitive card mechanics and digital identity under wraps.

Confidential

Locked

Core idea

A strategic card product with a deep but readable competitive layer.

Key features

Deck, match, and meta systems crafted for long-term balance.

Deck synergyMatch readabilityBalance framework

Selling points

Built for strategic players and update-friendly progression.

Expandable rulesMeta-friendly designStrong identity lane

Tech stack

Confidential architecture aligned with competitive reliability.

09

Little Voices

Story-driven media format connecting voice, visuals, and audience.

FUTURE project

Discuss

Core idea

A human-centered format where storytelling is both visual and conversational.

Key features

Episode structure optimized for depth and rewatchability.

Narrative arcsCross-channel clipsAudience touchpoints

Selling points

Strong emotional identity with scalable content workflow.

Community-ledFormat flexibilityBrand potential

Tech stack

Production system for recording, editing, publishing, and distribution.

10

Next Venture Slot

Reserved lane for the next bold product with high upside potential.

Open collaboration

Collaborate

Core idea

A dedicated slot for the next category-defining product experiment.

Key features

Fast framing from opportunity scan to MVP decision points.

Market framingMVP scopeGo-to-market path

Selling points

Built for speed, focus, and iteration with measurable outcomes.

Founder-mode executionLean validationHigh leverage

Tech stack

Adaptive stack selection based on risk, speed, and launch target.

Contact

let's build
the right thing

If you are planning a product, redesign, or AI feature, send your goal, current blockers, and timeline.

Include links, priorities, and budget range. I will reply with a practical plan, scope options, and next steps you can act on fast.

Typical reply within 24h
Best briefs include: goals + timeline + budget range

Project inquiry

Confidential

Share enough context and I can respond with concrete direction, scope, and next steps.

Spam shield active: hidden bot trap, timing checks, message analysis, and rate limiting.

Prefer email? [email protected]